Mobile phones in India: a market dominated by Samsung

There has been a great genesis of sorts in the Indian Market which is the way things are shaping up in the digital domain. It has been a great ride so far for the Indian consumers, and they have received precisely everything that they have wished for. The mobile phones & Apps In India market in particular, has been absolutely marvellous. It has been festered with the latest models packed with the best features at prices which are competitive. What more can the Indian consumer want?

Samsung, the Korean giants, have made it to the top of the market share leadership charts. Moreover, they have been able to sustain it strongly. The people over at Samsung have found an ideal approach of promotion and innovation and this has resulted in creation of some of the best phones, both in the high-end sector as well as the utility segment.

These phones have provided the best features, apps and options which have generated a huge impact in the mindset of Indian consumers. Their high-end phones like Samsung galaxy S5, Galaxy Alpha and Note 4 have provided the best value for the prices they command, and some more.
On the other hand, their utility segment has definitely found many takers, especially from the group which prefers functionality over style. It has been a great ride so far, but there is no space to be complacent. New companies are emerging and trying their level best to gain a foothold in the market, and Samsung needs to \be constantly innovating and delivering new products if they have to remain as the leaders of the mobile phone segment. The way they are working, however, ensures that it will be an easy ride for them in the recent future, unless the others bring out an elephant, rather than a rabbit from their hats.